What is Digital Marketing?

Getting started with Digital Marketing can feel like walking in an unexplored place. Businessmen are often skeptical about how to take off their digital journey to meet the sky heights and grow the business fast. However, the fact is, you don’t really understand things until you experience it. Some businesses have flourished with the strategic implementation of digital marketing, while others may burn their money with little or zero success. It’s a bit unpredictable for every business. A small business entrepreneur may wish to spend huge on digital marketing, but what stops him is- the uncertainty of the plan!

Components of Digital Marketing

  • SEO

Search Engine Optimization or SEO is the strategy to make your business visible to people on Search engines such as Google, Yahoo, Bing, etc. It is the best way to get noticed when a user searches for a related term known as Keyword in Digital marketing language. 

  • SMO

Social Media Optimization or SMO is used by brands to reach out to prospective customers on social media channels such as Facebook, Instagram, Twitter, etc. Nowadays, brands are working hard on SMO content to establish a strong brand identity and increase brand recall with strategic content sharing plans.

  • Paid Ads

Through strong SEO, brands can rank their website on the top of search results. However, there is another way to showcase your website and reach out to prospective buyers using Paid Ads(PPC). These ads show your website on the top of the search results. The biggest benefit of these ads is its cost-effectiveness. Business needs to pay per click on the ads. 

  • Email Marketing

You can build a good customer base with SEO & Paid Ads but retaining customers is the bigger challenge than acquiring customers. Email Marketing does the perfect job here. Promotional emails, reminders, exclusive sale offers, newsletters, seasonal emails can keep your customer engaged with your brand. The more they see about you, the better they remember. 

  • Marketing Automation

Automating the marketing efforts on digital platforms can be a game-changer for brands. It helps to automatically send messages via email, social, web, and text. You can use existing templates or custom build it as per your marketing strategies. Automation can yield positive results, and the chances of human error reduce. There are various automation tools that can help you identify the right audience and draft an appealing marketing strategy for them. 

  • Influencer Marketing

As social media is growing, many influencers are approached by brands to promote their products/services/ideas. The followers of social media influencers are the real audience, and sometimes a perfect set of people brands wish to target. Hence, influencer marketing is indeed the present and future of viral marketing. Platforms may change, but the concept of influencer marketing is here to stay and evolve.

Does your business need Digital Marketing?

YES, It does! Today & Always.

We are in the mid of 2020, and this year has taught everyone the power of Digital Marketing in business management. The businesses that played smart from the beginning and worked on Digital Marketing managed to survive a lot better than those that have minimal or zero digital presence. Digital marketing serves as a point to connect with customers better. In the era of “Just Google it”, if you are not paying attention to your business’ online presence, the prospects of business growth is most likely to hamper in the future. No matter what your business type is, Digital Marketing is for all. Right from a Flower Seller to an MNC, digital marketing covers all the big and small business enterprises. Hence, it’s for all; it’s for better business opportunities.

Get started with your business’ Digital Marketing


  • Define Your Brand:  Think about your business’ unique selling proposition. Highlight your brand benefits.
  • Create Buyer’s Persona: Think about your target audience’s demographics, psychographic, and their driving motivation for your brand.
  • Define S.M.A.R.T. Goals: Brands must plan and set specific, measurable, achievable, realistic, and timely goals for their digital efforts.
  • Set Your Budget & Strategy: Once you determine goals, now is the perfect time to set your strategy to achieve goals. Align your budget & strategies together. 
  • Activate Your Digital Marketing: You are good to get started with Digital Marketing. Execute your SEO, SEM, SMM strategies, and more.
  • Monitor Your Progress: Keep an eye on your digital efforts’ performance and results with various tools. It will help you to find out what’s working for you the best!

Getting professional help is the best way to maximize your ROI. Harshad Websofts Private Limited is the leading Digital Marketing Company in PuneConnect with us for all your digital requirements. Right from Web designing, App Designing to SEO & social media planning, our digital experts can help you with all services. So, get set to level up your business with Harshad Websofts.

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